Five problems HABT is solving in hair wellness

When I started HABT, I wasn’t trying to create just another beauty brand. I created it because I was going through something myself. I started to notice the shift, less hair density, subtle thinning, less vitality overall. Not dramatic, but enough to make me pay attention and to make me realize how much our hair plays into how we feel.

Hair isn’t just something we style. It’s one of the most powerful tools of identity and confidence we carry, a design we wear every day, and one that defines us more than we often realize. Hair is our most valuable accessory.

Yet so much of the industry treats it with surface-level solutions and short-term fixes. There’s little focus on biology, on longevity, or on the changes we all inevitably go through.

HABT exists to change that. Here are the 5 core problems we set out to solve and how we’re tackling them.

1. Scalp health is an afterthought

Your scalp is skin and arguably the most ignored part of your skincare routine. A healthy scalp is the foundation of healthy hair, but most products focus only on strands.

Our Bioplasm Scalp Serum targets the longevity of the scalp, supporting the biology beneath the hair, not just the surface, just function.

2. Hair loss talk is all or nothing

Most conversations around hair loss are reactive, focused only on extreme cases. But the truth is, hair thinning happens on a spectrum. It can be triggered by everyday shedding, chronic stress, hormonal shifts like postpartum, the natural aging process, or even telogen effluvium linked to medications like GLP-1 agonists used for weight loss.

We support the spectrum of hair wellness, not just extremes. Our focus is on long-term scalp vitality, not medical treatment. Think “preventive care meets biohacking".

3. Too many products, too little purpose

We’re drowning in formulas, but few are transparent about what they actually do, or why. Labels get longer while results stay the same.

Fewer, better products. Bioplasm Scalp Serum is formulated with a scientific backbone and purpose: support the biological environment that sustains great hair. That’s it.

4. Aging is taboo in haircare

We plan for skin aging but ignore how our scalp and follicles evolve over time. Hair changes, and that deserves care, not shame.

We embrace aging as something to optimize, not fear. Supporting scalp longevity means your hair ages better with you, strong, rooted, resilient.

5. Wellness doesn’t include hair (yet)

From nootropics to skincare, biohacking is reshaping how we age, recover, and live. But hair is often left out of the conversation.

We’re bringing hair into the wellness space. No trends. Just biology, performance, and intentional care delivered in a modern, minimalist way.

This isn’t about chasing perfection. It’s about building habits that support you, and your biology, over time.
We’re starting with the scalp because that's where it all begins. But this is just the first step.

Thanks for being here early. Let's grow this together.

Eva Lopez Vidal, PhD
Founder of HABT