ABOUT US
About HABT
We are Health And Beauty Tech, a science-led wellness and beauty brand built to elevate results.
HABT is built on three core principles: minimalism, efficacy, and safety. We believe in minimal formulations, developed from the ground up with intention, no fluff, no fillers, only what your body truly needs. Every product is science-backed and performance-driven, created to deliver real results with clarity and precision. And we’re committed to ingredient safety, avoiding endocrine disruptors, synthetic fragrances, and anything unnecessary.
We launched HABT to cut through the noise, too many products, too many claims, and not enough science. Our mission is simple: to deliver smart, high-performance formulas that work with your biology, not against it.
We don’t follow trends. We lead with purpose, using the latest in biotech innovation and botanical science to bring true efficacy to your everyday care. Every formula is guided by research and built with intention to be safe, effective, and deeply functional.
At HABT, we believe in habits, not hype, small, consistent actions that lead to lasting change. Our products are designed for real life, aligned with how you live and what your body actually needs.
And we’re building this together. Our community is at the heart of HABT, your routines, your standards, your feedback. We listen, we learn, and we evolve with you.
HABT is more than a brand, it’s a new standard in beauty. Rooted in science, transparency, and care, it’s made for those who want more from their everyday habits and who value fewer, better things.
Welcome to the HABT way.
HABT FOUNDER´S LETTER
From an early age, I understood that health and beauty are inseparable. I was raised with the belief that true wellness is not just skin deep, it’s the result of balance: a healthy body, a clear mind, and a nourished spirit. That philosophy stayed with me, even as life led me into some of the world’s most intense and prestigious academic and professional environments.
My career path took me deep into science. During my PhD, working in supramolecular chemistry alongside a Nobel Laureate, an experience that shaped how I think about precision, systems, and design. That journey continued at MIT, where my postdoctoral research focused on the development of novel peptides as delivery vehicles for the treatment of genetic diseases. My work led to several peer-reviewed publications, including research on AI guided peptide design for targeted therapeutic delivery, and contributed to a patent in that field, part of a growing body of innovation at the intersection of chemistry and biotechnology. Later, I transitioned into management consulting, where long hours, constant travel, and nonstop pressure gradually eroded the time and energy I had once devoted to my own well-being.
Despite my professional success, I began to feel the cost of neglecting myself. My nutrition, my fitness, my energy, and yes, my skin and hair, all began to show signs of burnout. It was a wake-up call. I realized that wellness isn’t just a weekend luxury or a spa indulgence, it’s a daily commitment. And more importantly, it needs to be accessible, functional, and real for people with busy, high-performing lives.
As I searched for solutions, I saw a major gap in the beauty industry: products that promised quick fixes and surface-level results but lacked the depth of scientific efficacy. Beauty routines were filled with trendy ingredients and empty marketing, not real innovation. I knew I could do better, not just for myself, but for anyone who felt that self-care had become another exhausting task.
That’s what inspired me to create HABT - Health And Beauty Tech, a science-led wellness and beauty brand where science meets self care, combining the rigor of scientific research with the power of nature to support true, holistic wellness.
Our formulations are science-led and purpose-driven. Our first product is the BIOPLASM SCALP™ Serum, the first of its kind to combine five biomimetic peptides, designed to echo the body’s own natural growth factors, with clinically studied botanical actives. Our BIOPLASM SCALP™ Serum is designed to support long-term scalp health and hair longevity. It works from the foundation up, not just to enhance the look of your hair, but to help it appear stronger, fuller, and more resilient over time.
I didn’t create HABT to jump on trends. I created it because I needed it, and I know others do too. For anyone navigating the demands of life, work, and ambition while trying to care for themselves along the way: HABT is for you.
HABT is more than a brand, it’s a new standard in beauty and living, built to simplify routines and elevate results.
—
Eva Lopez Vidal, PhD
Founder of HABT
WHAT WE STAND FOR
At HABT, we create purposeful, high-performing products rooted in how real people live. Every formula is built with intention and guided by our three core principles: simplicity, science-led & clinically proven efficacy, and safety. These are the foundation of everything we do.
1. Simplicity
We believe less is more, minimalism with purpose. Our formulas are intentionally minimal, streamlined to include only what’s essential for performance and ease of use. No ingredient overload, no fluff, no fillers, just what your body actually needs. Each formula is developed from the ground up using fewer, better ingredients. Our approach removes the excess and focuses on clarity, performance, and long-term results.
2. Science-Led & Clinically Proven Efficacy
We formulate with the latest in biotech innovation, bioengineered peptides, and clinically studied botanicals to deliver real, measurable results. Every ingredient is selected for its scientific credibility and clinical relevance, ensuring it works in harmony with your biology, not against it. Our commitment is to efficacy you can trust: results grounded in data, not marketing hype.
3. Safety
Your health is our priority. We choose ingredients with a low risk of irritation, toxicity, or hormone disruption, and avoid endocrine disruptors, synthetic fragrance, and unnecessary additives. Our products are designed to be both powerful and gentle, never forcing you to compromise on well-being.
Beyond these pillars, our brand is shaped by deeper values that define how we create, communicate, and evolve:
4. Longevity & Biohacking
Inspired by longevity science and biohacking principles, our formulations support long-term resilience and biological balance. We aim to help slow visible signs of aging before they appear, by nurturing the health of your scalp, follicles, and skin from the inside out.
5. Transparency
We believe in radical clarity.You deserve to know exactly what you're using and why, from ingredient sourcing to formulation purpose. No vague claims, no greenwashing. Just clear, science-backed information you can trust. Because transparency isn't a trend, it's a foundation.
6. Authenticity
We create with purpose. Everything we formulate reflects a commitment to integrity, performance, and relevance. We don’t follow trends; we follow science and build for the people who care about results.
7. Sustainability
We take a conscious, long-view approach to everything we do, from sourcing ingredients with a lower environmental impact to designing packaging with recyclability in mind. We’re committed to minimizing excess wherever possible, reducing waste without compromising efficacy.