Privacy Policy

Effective Date

This Privacy Policy is effective as of July 1, 2025.

Last Updated

July 1, 2025.

What Is This Privacy Policy

This Privacy Policy explains how ELV Innovations LLC, doing business as HABT Beauty (“HABT Beauty,” “HABT,” “we,” “us,” or “our”), collects, uses, and protects your personal data when you interact with our website. This includes any information you provide when you make a purchase, sign up for marketing communications, participate in a promotion or competition, use an application, or submit an inquiry form.

By accessing our website, creating an account, or making a purchase, you consent to the collection, use, and sharing of your personal information with trusted third-party service providers as described in this Privacy Policy.

We use your personal data to process and fulfill orders, handle payments, and deliver your purchases. We may also use it to send marketing communications (if you've opted in), personalize your shopping experience, and provide customer support.

We are committed to protecting your personal data and processing it in accordance with applicable U.S. privacy laws. We only use your data when we have a lawful basis to do so, including:

To perform a contract with you (e.g., fulfilling your order);
To comply with legal obligations;
With your consent (e.g., for marketing); or
When it is in our legitimate business interests and does not override your rights.

If you have any questions about this Privacy Policy or how we handle your personal data, you can contact us at support@habtbeauty.com.

Data Controller

ELV Innovations LLC, doing business as HABT Beauty (“HABT Beauty,” “HABT,” “we,” “us,” or “our”), is the data controller. This means we are responsible for collecting your personal data and determining how and why it is used, in accordance with this Privacy Policy.

We are committed to handling your data securely and ensuring that your rights as a user are respected. We protect the personal data of all visitors to our website in compliance with applicable privacy laws.

We use Shopify Inc. as our e-commerce platform to operate our online store. When you create an account, place an order, or interact with our website, your personal information, including your name, email, shipping address, payment information, and order history, is collected and processed by Shopify on our behalf. Shopify provides secure infrastructure, payment processing, fraud prevention, and customer experience tools.

We use Shopify’s Enhanced Services to help improve your shopping experience through features such as advanced analytics, personalized product recommendations, and advertising. These services are powered by Shopify Network Intelligence, which aggregates data from your interactions with our store and other Shopify merchants. This data may be used to personalize content, improve store performance, and deliver relevant advertising.

When providing Enhanced Services, Shopify may act as an independent Data Controller under applicable privacy laws. This means Shopify determines its own legal basis for processing your personal data and is independently responsible for that processing for its own business purposes, such as improving its platform or enabling targeted advertising.

These activities may involve the transfer of personal data across international borders and may qualify as “sharing” or “targeted advertising” under certain privacy laws (e.g., CCPA, GDPR, or UK GDPR). To learn more about how Shopify processes this data or to manage your preferences, please review:

If you use the Shop app to make a purchase from HABT Beauty, certain order information (such as your email, phone number, order details, and payment method) may be linked to your Shop account by Shopify. This enables Shopify to provide services such as order tracking, faster checkouts, and account management through the Shop app. The use of your data in connection with Shop is governed by Shopify’s Consumer Privacy Policy.

Please note, we do not market our products to, nor do we intentionally target any individual product at, anyone under the age of 18. We do not knowingly collect or store data from individuals under the age of 18.

Children’s Privacy

Our website and services are intended for individuals who are 18 years of age or older. We do not knowingly collect or solicit personal information from anyone under the age of 18. If we learn that we have inadvertently collected personal data from a child under 18, we will delete that information as quickly as possible.

If you believe that a child under 18 may have provided us with personal information, please contact us at support@habtbeauty.com.

What Data We Collect and How We Use It

Below is a summary of the personal data we collect, why we collect it, and how we use it. We want this to be clear, but if anything is confusing, feel free to reach out, we’re happy to help.

ID Data, Order Data, and PR Data (Contact Details)

What we collect: Your full name, shipping/billing address, email address, phone number, and (optionally) your date of birth when you register for an account or place an order with HABT Beauty.
Why we collect it / What we do with it:

To create and manage your account and enable you to log in securely.
To verify that you meet our minimum age requirements (18+).
To fulfill your order and deliver your products, without this information, we can't complete your purchase.
To keep you updated on your order status and shipping.
To send you information about products, promotions, and offers, but only if you’ve opted in. You can unsubscribe at any time.

When you join our newsletter, waitlist, or priority list by entering your email address and/or phone number, you consent to receive newsletters, updates, and special offers from HABT Beauty. You can opt out at any time by following the unsubscribe instructions in our emails or by contacting us at support@habtbeauty.com.

Contract and Transaction Data (Your Contact History)

What we collect: Records of your interactions with us, by phone, email, live chat, or social media, as well as related ID and order data.
Why we collect it / What we do with it:

To provide responsive, high-quality customer support.
To handle comments, questions, complaints, or feedback.
To train our team, improve our services, and refine your experience with HABT Beauty.

Unique Data (Purchase History and Saved Items)

What we collect: Details of your past orders, saved items, browsing history, and shopping cart contents.
Why we collect it / What we do with it:

To help you with returns and refunds.
To personalize your shopping experience and recommend relevant products.
To show you targeted promotions and ads on third-party platforms.

Informational Data (Device and Usage Info)

What we collect: Information about your device (IP address, browser type, device type, operating system) and how you use our website.
Why we collect it / What we do with it:

To remember your preferences and streamline your login process.
To understand how you use our website and improve its performance and functionality.
To personalize your experience and marketing communications.

PR and ID Data (Surveys, Competitions, and Promotions)

What we collect: Your name, email, and any other details you provide when entering contests, responding to surveys, or attending events (online or in person).
Why we collect it / What we do with it:

To manage your entry into promotions or competitions (without this data, we can’t include you or award prizes).
To gather insights from surveys that help us enhance our products and services.
To respond to inquiries about brand events or collaborations.

Legal Basis for Processing and Your Choices

We only process your personal data when we have a lawful basis to do so. Depending on the nature of your interaction with us, this may include:

Contractual necessity, for example, to process and deliver your order, or provide customer support.
Legal obligations, such as maintaining records for tax, accounting, or consumer protection purposes.
Your consent, which we rely on for certain activities, including sending marketing emails or SMS messages. You may withdraw your consent at any time by using the unsubscribe link or contacting us.
Legitimate interests, such as improving our services, preventing fraud, or understanding customer preferences, provided those interests do not override your fundamental rights and freedoms.

Providing your personal data is voluntary, but in some cases, we may not be able to provide our services if you choose not to share certain information (such as your shipping address or payment details).

We may also use anonymized or aggregated data (which cannot identify you) for business purposes like analytics, system testing, and product development. This data may be shared with third parties.

When Shopify acts as a separate Data Controller (e.g., through Enhanced Services), it independently determines the legal basis for its processing of personal data. For more information, refer to Shopify’s Consumer Privacy Policy.

Cookies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and deliver personalized content and ads.

Cookies help us to:

Recognize you when you return to our website.
Store your preferences (like login info or what’s in your cart).
Understand how you use our site so we can improve functionality and design.
Show you relevant ads on social media or third-party sites.

You can manage or disable cookies in your browser settings, though some features of our website may not function properly without them.

Data Sharing

We do not, and will not, sell your personal data to any third party. However, by using our website and services, you acknowledge and agree that your personal data may be shared with trusted third-party partners that support the operation of our business, including payment processors, marketing platforms, logistics partners, and technology providers, in accordance with this Privacy Policy. These may include:

Shopify Inc., our e-commerce platform provider, which powers our online store and processes your personal data (such as order details and payment information) on our behalf. You can learn more about how Shopify handles your information here: https://www.shopify.com/legal/privacy.
Payment processors, shipping carriers, fulfillment centers, and technology providers that help us deliver your orders and maintain our website and communications.
Marketing and advertising partners, such as Rakuten Advertising, who assist with campaign delivery and performance tracking.
Professional service providers, including legal, accounting, and insurance advisors, when necessary for compliance, audits, or dispute resolution.
Regulatory or law enforcement agencies, if required to comply with applicable laws, subpoenas, or court orders.
Business acquirers or successors, in connection with any merger, acquisition, restructuring, or sale of all or part of our business.

All third-party partners are contractually obligated to handle your data in a secure and lawful manner and are only permitted to use it for the specific purposes outlined above.

International Data Transfers

Because we use Shopify to operate our store, your personal data may be transferred to and processed in countries outside your own jurisdiction, including Canada (recognized as providing adequate data protection under EU law) and Singapore, in accordance with Shopify’s global security standards and Data Processing Addendum.

Enhanced Services and Shopify Network Intelligence

Our store uses Shopify’s Enhanced Services, which allow Shopify to use customer data from our store, and across the broader Shopify platform, to power features such as advanced analytics, advertising personalization, and performance optimization.

In this context, Shopify may act as an independent Data Controller, meaning they process certain customer data for their own purposes, as detailed in Shopify’s Consumer Privacy Policy.

This data use may include cross-store analytics, ad delivery, and customer behavior modeling. Depending on your location, these activities may be considered “sharing” or “targeted advertising” under laws such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR).

To learn more or opt out of Shopify’s Enhanced Services, please visit: Shopify Consumer Privacy Policy

Klarna
We partner with Klarna to offer flexible payment options at checkout. To provide these options, certain personal information, such as your contact and order details, may be shared with Klarna so they can assess your eligibility and customize payment solutions for you.

Your personal data is processed in accordance with applicable data protection laws and Klarna’s privacy policy.
You can find more information about Klarna here: https://www.klarna.com/us/

To learn how Klarna handles your data, view their privacy policy: https://www.klarna.com/us/privacy/

Mobile Terms of Service

The HABT mobile messaging service (the “Service”) is operated by HABT Beauty (“HABT,” “we,” “us,” or “our”). By using the Service, you agree to these Mobile Terms of Service (“Mobile Terms”). We may update or cancel the Service or any of its features at any time without prior notice. Your continued use of the Service after any changes constitutes your acceptance of those changes, to the extent permitted by law.

By opting in to HABT’s SMS/text messaging Service, you agree to receive recurring text messages from or on behalf of HABT at the mobile number you provided even if your mobile number is registered on any state or federal Do Not Call list. These messages may be sent using an automatic telephone dialing system or similar technology and may include:

Service-related messages, such as order updates, account alerts, and customer service notifications.
Promotional messages, including offers, product announcements, cart reminders, and special promotions.

Your consent to receive messages is not required to make a purchase. Participation in the Service is entirely voluntary.

We do not charge for the Service, but message and data rates may apply depending on your wireless provider and plan. Message frequency may vary. You are solely responsible for any charges related to text messaging, including fees imposed by your wireless provider. Check your mobile plan and contact your wireless provider for details.

You may opt out of the Service at any time by texting the keyword STOP to HABT. You may also click the unsubscribe link (where available) in any message. After opting out, you will receive a one-time confirmation message, and no further texts will be sent unless you re-subscribe. If you are enrolled in multiple HABT SMS programs, you must opt out of each one individually.

For assistance or support regarding the Service, text HELP to HABT or contact us at support@habtbeauty.com.

We may change the short code or phone number used for the Service at any time and will notify you of any such changes. Messages sent to an old number or short code may not be received, and we are not responsible for honoring requests sent to outdated numbers.

Wireless carriers are not liable for delayed or undelivered messages.

You agree to provide a valid mobile number and understand that if your number changes, you will need to re-enroll using the new number.

To the extent permitted by applicable law, HABT is not liable for any failed, delayed, or misdirected messages, errors in message content, or actions you take based on the information provided via the Service.

We respect your privacy. To learn more about how we collect, use, and protect your personal information, please see our Privacy Policy.

We use third-party providers such as Twilio and Nexmo to deliver SMS communications. By using our SMS Services, you agree to comply with their Acceptable Use Policies, as well as applicable telecommunications laws in your jurisdiction.

Your personal information may be processed by these third parties solely for the purpose of sending you SMS updates and promotions on our behalf. We do not authorize them to use your data for any other purpose. You may opt out of SMS communications at any time by following the instructions provided in each message or by contacting us directly.

Data Security

We have implemented appropriate security measures to protect your personal data from accidental loss, unauthorized access, misuse, alteration, or disclosure.

Access to your personal data is limited to employees, contractors, and third parties who have a legitimate business need to know. These individuals and organizations will only process your data according to HABT Beauty’s instructions and are bound by confidentiality obligations.

We also have procedures in place to identify, investigate, and respond to any suspected data breach. If legally required, we will notify you and any applicable authorities of a breach in accordance with relevant laws.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to meet legal, accounting, or regulatory requirements. The specific retention period depends on the nature of your interaction with us.

In general, we retain data as follows:

Account information: For as long as your account remains active.
Order and transaction records: For up to 7 years, to comply with tax and legal obligations.
Customer service communications: For as long as needed to provide support and maintain service quality.
Marketing preferences: Until you unsubscribe or request that we delete your data.

Once your data is no longer needed, we securely delete or anonymize it so that it can no longer be associated with you. This process is permanent and irreversible.

Your Rights

General Privacy Rights

Depending on where you live and the laws that apply, you may have the following rights regarding your personal data:

Right to withdraw consent for marketing communications at any time.
Right to object to processing based on our legitimate interests if you believe it impacts your rights.
Right to data portability, allowing you to request a structured, machine-readable copy of your data to transfer to another provider.
Right to request deletion of your personal data in certain circumstances.
Right to access the personal data we hold about you.
Right to understand how recommendations are made: We use your data to offer personalized content and suggestions, but we do not engage in automated decision-making that has legal or similarly significant effects.
Right to object to or opt out of your personal data being used for targeted advertising or profiling, where applicable under local laws (such as CCPA, GDPR, or UK GDPR). You may opt out of Shopify’s Enhanced Services here: https://www.shopify.com/legal/privacy/customers.

If we rely on your consent to process your personal data, you may withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided in the “How to Contact Us” section.

Please also keep your personal data accurate and up to date. Let us know if any of your information changes during your relationship with us.

U.S. State Privacy Rights (Including California)

If you are a resident of California or another U.S. state with applicable privacy laws, such as the California Consumer Privacy Act (CCPA), you may have the following additional rights:

Right to Know: Request details about the personal data we collect, use, and share.
Right to Delete: Request deletion of your personal data, subject to certain legal exceptions.
Right to Opt Out of Sale: While we do not sell personal data, California residents may formally request that we do not sell or share their personal information.
Right to Non-Discrimination: You will not be treated differently or penalized for exercising your privacy rights.

We will verify your identity before processing any state-level privacy requests.

CCPA and Rakuten Advertising

As part of our CCPA compliance and advertising practices, we partner with Rakuten Advertising, a third-party marketing provider that may collect personal information when you interact with our website. This information can include your IP address, digital identifiers, browsing behavior, app usage data, and interactions with advertisements.

Rakuten uses this data for purposes such as delivering personalized advertising and performing analytics.

To learn more or exercise your rights under the CCPA with Rakuten directly, you can visit:

For privacy-related questions or requests specific to HABT Beauty, please refer to the “How to Contact Us” section of this policy.

Shopify Enhanced Services and State-Level Opt-Out Rights

If you reside in a U.S. state with privacy laws that define data “sharing” or “targeted advertising” (such as California, Colorado, or Virginia), you may have the right to opt out of Shopify’s Enhanced Services. These services may use personal data from your interaction with our site to personalize advertising or shopping experiences across the Shopify platform.

To exercise this right, you may visit Shopify’s opt-out tool: https://www.shopify.com/legal/privacy/customers.

Changes to This Privacy Policy

We keep our Privacy Policy under regular review to ensure it reflects updates in our practices, services, and applicable privacy laws. We last updated this Privacy Policy on June 20, 2025. If we make material changes to this policy, we will notify you by updating the policy on our website and, where appropriate, by other means such as email or a site notice.

We encourage you to review this page periodically to stay informed about how we protect your personal data.

How to Contact Us

We’re always happy to talk more about how we protect your personal data.

If you have any questions about this Privacy Policy, or if you would like to exercise any of your privacy rights, you can contact us in the following ways:

Email: support@habtbeauty.com
Mailing Address: ELV Innovations LLC doing business as HABT Beauty, 1930 Hi Line Dr #1002, Dallas, TX, 75207
Phone: +1 617 251 4611

If you are a resident of California or another U.S. state with applicable privacy laws, you may have additional rights regarding your personal information, including the right to request access, deletion, or correction of your data. You can exercise these rights by contacting us using the methods listed above.

PRIVACY POLICY